Background of the Study
Sustainable business practices, encompassing economic, social, and environmental dimensions, are increasingly recognized as vital for long-term organizational success. Small and Medium Enterprises (SMEs) in Nigeria, particularly startups, play a significant role in job creation and economic growth. However, the adoption of sustainable practices in this sector remains limited due to resource constraints and lack of awareness.
In Lagos, the entrepreneurial hub of Nigeria, many startups are exploring sustainable practices to gain a competitive advantage and meet the demands of environmentally conscious consumers. Yet, the challenges of scalability, financial limitations, and regulatory compliance hinder widespread adoption (United Nations Development Programme, 2024).
This study evaluates sustainable business practices in Lagos-based startups, assessing their impact on organizational performance and sustainability.
Statement of the Problem
Despite the global emphasis on sustainability, Nigerian SMEs often prioritize short-term financial goals over sustainable practices. This neglect results in environmental degradation, social inequality, and missed opportunities for long-term profitability.
The lack of empirical data on the adoption and impact of sustainable practices among Nigerian startups limits policymakers’ ability to support this transition. This study bridges the gap by analyzing sustainable practices in Lagos startups.
Objectives of the Study
Research Questions
Research Hypotheses
Scope and Limitations of the Study
The study focuses on Lagos-based startups from 2020 to 2025. Limitations include variability in defining sustainability and the limited availability of longitudinal data.
Definitions of Terms
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